This is the second in a series of posts meant to help you observe and participate in the encroaching election cycle with eyes wide open. The first post described the Primacy-Recency Effect and how it can make candidates and their words more memorable. Today I present a primer on polls and surveys. The social sciences have brought stature to modern polling techniques. Scientific method insists that all research – Sampling the public mood is a scientific investigation – be valid and reliable. . . .
No comments:
Post a Comment